We make clothes that tell you to breathe.

LOOSENUP began in a bedroom with one hoodie, one length of rope and a feeling most people know well: the knot you carry between your shoulders. We stitched that rope onto the garment as a reminder — tension is something you tie, and something you can untie.

Everything we release is built heavy. 400gsm brushed fleece for the hoodies, 240gsm cotton jersey for the tees, boxy patterns cut to sit away from the body. The embroidery is deliberately quiet: tonal thread, small chest marks, the wordmark where you'd expect a whisper instead of a shout.

We drop in small runs so nothing gets diluted. No restocks unless the community demands it, no endless seasons, no clearance racks. When a piece is gone, the next one is already being sampled.

The brand is only half ours. The other half lives on the Release Wall — real fits, real people, real cities. Post yours and it becomes part of the archive.