Loosen up · free shipping over $150 · drops announced on the release wall

LOOSENUP black hoodie with rope detailing

Drop 001 · rope series

Tie it down.
Then loosen up.

Heavyweight cotton, hand-finished rope details and quiet embroidery. Made for the people who refuse to stay tense.

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LOOSENUP oversized tee reading Live life to the fullest

The idea

Live life to the fullest

LOOSENUP started with a knot — the kind you carry in your shoulders after a long week. Every piece we make carries a rope, a reminder that tension is something you can release. We drop in small runs, we keep the fabric heavy and we let the community wear it their way.

Our story

The full run

Drag through the drop

Heavyweight only

400gsm brushed fleece and 240gsm cotton jersey. Nothing see-through.

Rope finishing

Every drop carries the rope motif, stitched and knotted by hand.

Small runs

Limited quantities per release. When it's gone, it stays gone.